With basketball season on the horizon, Nike unveiled the latest LeBron James campaign — affectionately titled “Training Day” — in style. But this is not 30-second spot; this is a cinematic affair that clocks in at just under 90-seconds. Source

  Hi. My name is Kiotti. And I’m a sneaker head. I just got the line on these new “zebra” Foamposites dropping. Had to share the news with you. Shout out my people at kicksonfire.com!        

  It’s not to much of a stretch it you chose Nike as the world’s most valuable brand. I personally thought it was gonna be ESPN but they in fact came in 2nd valued at $11.5 Billion. Nike came in 1st at a crazy $15 Billion! SEE THE LIST: FORBES.COM 

This past Sunday I spoke to Daisy Williams (Mother of Joshua Woods who was killed over his Jordan sneakers) We talked about her organization LifeOverFashion.org and the petition she wants YOU to sign!  CHECK IT OUT NOW! CLICK HERE TO LISTEN TO OUR INTERVIEW —> 

The folks at Nike are trying to motivate us again. In their latest TV spot “Just Do It–Possibilities” they present a collection of compelling and…

Events

      I’m some what of a sneaker head. And I’ve found that HTSS (H Town Sneaker Summit) is the “HOLY GRAIL” for sneaker heads in Texas. All your favorite stores, brands, and blog sites all in one place!!! Kids save lunch money all year for this bi annual event!!! Come Instagram flex with […]

The Latest Music, Celebrities and Interviews:  Chris Brown is proving there is no end to what you can do when you’ve got the money after revealing a newly painted Lamborghini Aventador styled after a Nike Air Foamposite Camo sneaker! TMZ reports the Lamborghini, customized by JC Customz in Bellflower, Calif., took four weeks to complete by […]

Multiple people at Nike had to be drunk. That’s the only way to explain the inception, design and production of a Nike Vandal clog.   Source

When the $100 sneaker price barrier was broken in 1986 with the Jordan 2 who’d have thought we’d see a $300 sneaker?  But here we…

Nike, the official outfitter for the London Olympics, is coming under fire.  A Nike shirt that’s available for women is being called Sexist by  bloggers and many social networking individuals. The Olympic Nike t-shirts has the phrase “Gold Digging” emblazoned on the front.  Apparently only women–or female Olympians–are gold diggers.

2011-2012 NBA Regular Season MVP. 2012 NBA Finals Champ and Playoffs MVP. 2012 Olympics Gold Medalist. It’s safe to say this summer belongs to LeBron James. In Commemoration of Lebron’s Tenth anniversary with Nike and the culmination of his historic year of dominance, Nike and Lebron James proudly present the Nike LeBron X.

Wow! This is a crazy commercial. 9 years later. The story here? Keep working for it, until you get it.     Follow us on Twitter!!! @979TheBox @Kiotti