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Houston’s unproclaimed Embassador of Hip-Hop, Bun B, is now showing off his pearly whites instead of a grill.

Bun is now starring in a toothpaste ad for Rembrandt.  He stars alongside Marvel comics editor Sana Amanat and Top Chef winner Kristen Kish.

BUNBJORDAN

Thirty seconds in, they ditch the redundancy and explain individually what makes them shine.  Bun, shows off his great teeth and explains he’s proud of his grill because most of his peers, their teeth are golden.

He later closes by saying “I think my smile is unique and intoxicating.”

Check out the commercial below.