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Jay-Z  decided that he will go on a 22 day vegan challenge for his 44th birthday.  He and his wife, Beyonce,will eat a plant-based diet from December 3rd to December 24th.  He gave us the reason behind this challenge on his website,

On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” every day. It was surprisingly easier on me than I thought…

Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!

So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…

Best of luck and health!

P.S. B is also joining me.



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