The greatest baller of all time has made good on his promise to help eradicate racism. Michael Jordan and the Jordan Brand have donated 1 million dollars to organizations putting in the work. Nike has announced that the GOAT is a man of his word when it comes to uplifting the Black community. In the […]

Quiet as kept, Michael Jordan has been more woke for longer than people give him credit for. Today (June 5), Jordan Brand announced that it would be donating $100,000,000, to social justice causes over a 10 year period.

Couture meets the basketball court in Jordan Brand‘s new collab with high fashion brand Dior. The Fall 2020 Dior men’s collection includes an Air Jordan I High OG Dior that is sure to be at the top of the wishlist’s of your friendly neighborhood hypebeasts. Travis Scott sent the sneaker world scrambling when he […]

We’re still a few weeks away from NBA All-Star Weekend. Although heads are eagerly awaiting the release of a plethora of highly anticipated Nikes, Jordans, and whatever other surprise drops await us, it seems like they might wanna pick up a few All-Star jerseys to go with them kicks as well. Jordan Brand revealed the 2019 […]

Travis Scott made his first Jordan release a memorable one. For the first ever Jordan activation in the city, Scott pulled off a full-blown carnival type event with Frenchy’s Chicken, Shipley Do-Nuts, games and even a basketball tournament. Hell, even Sir Isaac managed to jump over Kiotti and dunk. Folks even got custom 97.9 The Box T-shirts. But the […]

The Air Jordan 11 is arguably the most popular Air Jordan of them all. Jordan Brand drops a new sneaker every year (see last December’s red edition of the shoe) and this year is no different. This Saturday, Jordan is digging into the “blackout” sample box from 2011 to drop the “Prom Night” or “Cap […]

#ForTheCity We’ll be rocking new 👟 🔥 thanks to @Jumpman23 #GoCoogs — Houston Men's Hoops 🏀 🐾 (@UHCougarMBK) April 6, 2018 The next time you see the University of Houston’s men’s basketball team in 2018, they’ll be sporting a certain famous logo on the jersey. The university is proud to announce that UH […]

Drake and Jordan Brand have been quite the pair since the two became united in 2013. But according to multiple sources, Drizzy Drake could be exiting his deal due to a desire for more creative control. Since the partnership began five years ago, Drake and Jordan Brand has released a steady stream of OVO inspired Jordan sneakers […]

Drake sure knows how to celebrate. He’s been running the rap game since So Far Gone‘s release in 2009, and Drizzy’s finally got his first No.…

In 2014, the businessman made $100 million dollars from his Air Jordan brand -- he only raked in $94 million during his 15-year-career.

Nicki Minaj is going to be taking the stage everywhere coming this summer for her Pinkprint tour, but she is about to come back to the States to…