Heineken came under fire earlier this week for what many deemed to be a racially insensitive ad. In the television spot, a bartender slides a bottle of Heineken Light past several dark skinned people to a light skinned woman. Before she picks up the bottle, white texts hits the screen stating, “Sometimes lighter is better.”
The phrase along with the imagery was too much for some, including Chance The Rapper.
In response to the backlash, Heineken decided to pull the ad with a statement from Heineken USA spokesman Bjorn Trowley saying, “While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options — we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”