Heineken came under fire earlier this week for what many deemed to be a racially insensitive ad. In the television spot, a bartender slides a bottle of Heineken Light past several dark skinned people to a light skinned woman. Before she picks up the bottle, white texts hits the screen stating, “Sometimes lighter is better.” […]
Heineken beer has totally missed the mark on a new thirty second television ad promoting it’s new light beer slogan, ‘sometimes lighter is better‘. The ad features a bartender sliding a bottle of Heineken light beer to a woman looking grimly at a glass of wine. The misstep seems to be at an unproportionately mixed […]
