When Jay Z describes how hard he balls — he means it.
The business mogul’s latest endeavor will have everyone wanting to step their money up for a bottle of that Ace of Spades. According to Bloomberg.com, Armand de Brignac announced on Monday that it would be releasing a new edition of the company’s iconic champagne later this month.
The signature champagne, owned by the Grammy winner, will be ultra-exclusive, with only 2,233 bottles being made available in the U.S., at a cost of $850. The drink is being called the Blanc de Noirs Assemblage Two or the A2, and will act as the follow-up champagne to Armand de Brignac’s critically acclaimed Blanc de Noirs Assemblage.
Armand de Brignac’s CEO Sebastien Besson told Bloomberg, “Jay is a very strong businessman, certainly one that likes to understand what consumers want and here to build the business for the long term. He always has a few bottles on hand for a celebration, I know that for sure.”
A2 is set to drop in the U.S. on April 18. Will you be popping Champagne?
You Won’t Believe How Much Jay Z’s New Champagne Costs was originally published on globalgrind.com