Multi-Platinum, Grammy nominated recording artist Big Sean celebrates fans and his newly released album, I Decided. with the opening of his first ever pop-up shops, in NY, LA, Detroit, and Toronto. Within the first hour of the release, ‘I Decided.’ reached number 1 on iTunes and continues to rapidly climb the charts.
The “Bounce Back” singer popped up at the New York City location to surprise crowds of loyal fans and shoppers that waited patiently to see the unveiling of the ‘I Decided.’ merch. Powered by Shopify.com, each location took those who attended on a visual journey of the album. The shop’s décor brought the album to life, mirroring the graphic wordplay and themes. Each was lit up with hues of blue, purple and pink, further carrying the album’s art motifs. The Grammy-nominated rapper signed posters and took pictures with fans.
Shopify, a multichannel commerce platform that lets anyone sell anywhere, worked with Sean to amplify his first ever merch shops, embodying his personal style as a fashion innovator and trendsetter.
“Shopify is passionate about working with entrepreneurs like Big Sean to support them in creating experiences that connect them with their fans – both online and offline. When we learned that he was going to open his pop-ups, we jumped at the opportunity to be involved,” said Loren Padelford, Vice President and General Manager, Shopify Plus.
The sold out retail shopping experience was open from Friday -Sunday.
Pop Up Locations:
NY: 127 Grand St., New York, NY 10013
DET: 1441 Woodward Ave., Detroit, MI 48226
TOR: 12 Ossington Ave, Toronto ON M6J 2Y7, Canada
LA: 501 N. Fairfax, Los Angeles, CA 90036
Photo Credit: Thomas Falcone
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