NCAA and Turner Live Events, alongside official NCAA Corporate Champion Capital One®, announce Grammy-winning group Maroon 5 as the headliner for this year’s Capital One JamFest® on Sunday, April 3. The performance is part of the 2016 NCAA March Madness Music Festival, to be held April 1-3, in conjunction with this year’s NCAA Men’s Final Four.
The free three-day music festival, produced by Turner Live Events, will take place at Discovery Green in downtown Houston. Additional performances for Friday, April 1, and Saturday, April 2, as well as Sunday’s afternoon schedule of major musical acts, will be announced soon. The non-ticketed NCAA March Madness Music Festival is open to the public on a first-come basis.
Turner Sports and CBS Sports will provide live coverage of all 67 games from the 2016 NCAA Division I Men’s Basketball Championship across four networks – TBS, CBS, TNT and truTV. For the third year in the event’s 78-year history, the 2016 NCAA Division I Men’s Basketball Championship National Semifinals will be presented live across three networks – TBS, TNT and truTV – to provide fans with a variety of viewing options for this marquee event. This year’s NCAA Tournament will include the National Championship Game airing on TBS, the first time the championship has ever been televised on cable television.
Over the years, the NCAA March Madness Music Festival has attracted hundreds of thousands of music fans. Last year featured Rihanna, Imagine Dragons, Zac Brown Band, Lady Antebellum, Weezer, and more. Other artists who have participated include Bruce Springsteen and the E Street Band, Jason Aldean, fun., Tim McGraw, The Killers, LL Cool J, Sting, Dave Matthews Band, Muse, Kings of Leon, Jimmy Buffett, KISS, The Black Keys, Kenny Chesney, Taylor Swift among many others. The NCAA March Madness Music Festival is an activation extension of the NCAA’s Corporate Champions and Partners marketing program, which Turner Sports and CBS Sports license and collaborate on as part of a 14-year multi-media agreement with the NCAA.