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This establisment is called The Basement and it is located in downtown Orlando, FL about 15 miles from the campus of University of Central Florida.
The bar noticed that the crowd and the business had been going down since UCF has not been winning and is now at 0-4 with their losses. This gimmick is to help business thrive once again.
“We have taken great pride in the team and we very much consider ourselves a UCF bar, as we’re operated and staffed by graduates and even some current students,” said Jake Whitacre, the bar’s marketing director who is also graduated in 2012 from UCF.
The bar is going to be serving American lager beer such as Coors Light and Yuengling after the kickoff and this will be served until the game is over with the ref’s final whistle.
The promotion has hit streets since The Basement made the announcement on Monday, the ownership decided to open up the club upstairs to accommodate the overflow of the people.
The bar hopes that the crowd will order the premium alcohol and some food when they are cheering for UCL when they play against Tulane on Saturday.
This isn’t the only Florida bar to attempt something similar to this, back in 2011 and 2012, a Miami bar paid patrons $25 for every Heat game.
The bar lost $97,000 the first year in retail business, but they gained more than that with publicity and attention.

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