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Online national retailers have seemed to have priced the black Barbies higher than white Barbies.

Why?

It’s a tough question and one that some of America’s biggest retailers are having to answer amid the biggest shopping time of the year.

Target.com had the white Barbie Fashion Design Maker doll on sale for $23.49, but the same exact African American doll was listed online for $49.99.

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Wal-Mart’s website listed an African-American ice skater Barbie for $11.87 while the Caucasian version costs just $9.88.

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“They should always be the same price, across all ethnicities,” a Wal-Mart spokesman said Tuesday. “This is just a pricing error. We corrected it immediately.”

It should be noted that both retailers said the pricing discrepancy was an unintended error.  They were both changed immediately.

 

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