Listen Live
97.9 The Box Featured Video
CLOSE

twitter-1500x500

{SILVER SPRING, MD – October 13, 2014} – On the eve of its announcement, Radio One of Texas II, LLC generated buzz and filled the airways with advertising free, 24-7 music from Beyonce. Today, Radio One announced its new permanent format, Boom 92.1 FM, a Classic Hip Hop station. It is the first major market throwback Hip Hop station of its kind in the country. And its Houston’s own.

Currently, Radio One is home to Majic 102.1 FM and The Box 97.9 FM, an adult R&B and mainstream Hip Hop and R&B stations respectively. Now classic Hip Hop gets added to the roster of the Urban Media Specialists.

“We couldn’t be more excited about bringing Classic Hip Hop back to listeners who grew up on the lyrics, beats and rhythm of this genre of music,” said Terri Thomas, Operations Manager, Radio One of Texas.

 Radio One research supports that Houston has an appetite for Classic Hip Hop.

“Radio One is known for firsts.” said Jay Stevens, Senior Vice President, Programming, Radio One. “This is classic – throwback Hip Hop and you can only hear it all-day, every day on the BOOM.”

Station management is looking to heavily engage its new audience with good ole’ fashion events and programming features highlighting the artists and music that ‘take you back’. 

Stay tuned for features and original Hip Hop artists updates at www.boom92houston.com

Click Here To Listen Live

About Radio One, Inc.:

Radio One, Inc., together with its subsidiaries (http://www.radio-one.com/), is a diversified media company that primarily targets African-American and urban consumers. The Company is one of the nation’s largest radio broadcasting companies, currently owning and/or operating 54 broadcast stations located in 16 urban markets in the United States. Through its controlling interest in Reach Media, Inc. (http://www.blackamericaweb.com/), the Company also operates syndicated programming including the Tom Joyner Morning Show, the Russ Parr Morning Show, the Yolanda Adams Morning Show, the Rickey Smiley Morning Show, Bishop T.D. Jakes’ “Empowering Moments”, and the Reverend Al Sharpton Show. Beyond its core radio broadcasting franchise, Radio One owns Interactive One (http://www.interactiveone.com/), an online platform serving the African-American community through social content, news, information, and entertainment. Interactive One operates a number of branded sites, including News One, UrbanDaily, HelloBeautiful and social networking websites, including BlackPlanet and MiGente. In addition, the Company owns a controlling interest in TV One, LLC (http://www.tvoneonline.com/), a cable/satellite network programming primarily to African-Americans.

 

# # #