Who’da thunk it?
As much as most of us probably laughed when we heard that a “Paranormal Activity 3″ was coming to a theater near us, thousands spent their money to check it out this weekend, making it a record-breaking film.
Paramount’s threequel/prequel will have to settle with merely being the second- biggest horror debut ever, the eighth-biggest R-rated opening, and the top October launch. Tragic, I know. The $5 million film grossed a massive $54 million this weekend, which is a 35% jump from Paranormal Activity 2′s $40.6 million opening this time last year. The film had a massively front loaded weekend, the ninth-biggest on record, with a mere 2.06x weekend multiplier. Still, that was better than the 2.01x weekend multiplier for Paranormal Activity 2 last year (the sixth-smallest such multiplier). The picture played 53% under-25 and 54% female. Considering the film pulled just in $1.7 million more at midnight, the $26 million opening day (around $6 million more than Paranormal Activity 2′s $20.6 million Friday) and $14 million jump in total opening weekend compared to the last film, there is a clear growth in this series.
