A Russian businessman is paying thousands of dollars for a blinged-out souvenir from this year’s World Cup. The U.K.’s “Orange” news is reporting that the man paid slightly more than 30-thousand dollars for a Vuvuzela covered in white gold and encrusted with precious stones. Jeweller Klemens Pointer won’t reveal the man’s name, but says they met during a trade fair in Moscow. He states, quote, “He asked me about the possibility of modifying one of the Vuvuzelas for a football mad business contact and I said it would be possible.” Pointer says the hardest part was actually finding a Vuvuzela, noting that most of them had already been purchased. He adds, quote, “I sent it off this week and it should arrive this weekend in plenty of time for the final.”

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