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MIDNIGHT MUSIC STREAM: Snoop Dogg, Wiz Khalifa, Royce…

Snoop Dogg and Wiz Khalifa will be going on 33-city tour.

01.31.21
Drake “Faithful” & “Tell Me” Feat. PartyNextDoor (NEW…

We're a little closer to getting Drake's highly anticipated album Views From the 6

01.31.21
Pimp C Video Shoot
TBT: Pimp C Tribute Showcase At SXSW Recap…

In celebration of Pimp C’s legacy, 97.9 The Box hosted Mass Appeal Records SXSW showcase in Austin, TX. All of…

03.31.16
31 itemsSXSW Pimp C Tribute
Pimp C Tribute SXSW Showcase
03.20.16
Z-Ro & The Madd Hatta Morning Show
[EXCLUSIVE] Z-Ro Talks Working With Slim Thug &…

Z-Ro stopped by the Madd Hatta Morning Show to talk about his new single “Hate On” off his new album…

01.19.16
Pimp C Video Shoot
Happy Birthday Salute To Texas Legend Pimp C

Happy Birthday to Texas legend Pimp C! Celebrate the Underground King’z birthday with some of his most trill classics below. Rest In Peace…

01.31.21
Pimp C Video Shoot
NEW ISH: “Get Down” feat. Bun B, 8Ball…

I think this new Pimp C album will help expose who this legendary king was to young bucks who may…

12.02.15
Pimp C Feat. Lil Wayne “3 Way Freak”…

The first record off of Pimp C's fourth studio album is here.

11.05.15
Bun B Says Pimp C Was Slated To…

The Jay Z and UGK collaboration “Big Pimpin’” is currently mired in eight years of litigation due to sample clearances.…

01.31.21
106 & Park Live
Old Folks Sipping Drank… This Is A SICK…

I’m shocked at this video!!! Come on now. Why are these old ass people sipping drank??? Get your grand people…

04.01.15
Photo Credit: Instagram@979TheBox
Bun B Talks Pimp C And 2$hort Influences…

The Trill O.G., Bun B stopped by 97.9 The Box Studios to promote the show tonight with him and 2…

01.03.15
Drake Unveils “Houston Appreciation Weekend” Collection

Well, that weekend that a lot of you Houston Drake fans have been waiting for is finally here. Today kicks…

06.12.14
Nas To Release Lost Tapes 2 & Posthumous…

Twenty years after his landmark debut album Illmatic, Nas is going independent and launching his own record label. Mass Appeal Records, a…

05.16.14
Who Wore It Better Pimp C or Broadway…

Before Super Bowl 48 even kicked off Twitter was abuzz with former NY Jets QB Joe Namath and his fur…

02.03.14
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5th Annual Pimp C HipHop Awareness Fest Recap…

The 5th Annual Pimp C Health & Wellness Festival is happened last Saturday, December 28th, 2p-6p @ 3rd Ward Multi-Service…

12.30.13
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EXCLUSIVE: Sentury Talks R. Kelly’s ‘No Cameras Backstage’…

Houston’s own, Sentury, stops by to talk with Kiotti on Late Night Hype.  They talk about paying homage to Pimp…

07.03.19
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