Beyoncé has once again put the Internet on pause for one of her typically arresting photo shoots, this time to promote a brand collaboration that will surely be all the rage. The Houston superstar showed off her sizeable assets to promote the Ivy Park X adidas collection that’s due to come out this Friday. In […]

The BeyHive better start budgeting their seasonal funds to include some spending in 2020. Beyoncé is teasing a new drop. As spotted on Vulture the songstress posted several photos that point to an inevitable merchandising release. Earlier today she posted several photos of her sporting pieces from the new Ivy Park collection. Included are several accessories […]

More details are starting to emerge from Beyoncé‘s deal with Adidas. Among them, that there were offers from Jordan (Jumpman 23) and Under Armour, but Bey ultimately sided with the Three Stripes in a rather unique partnership. Or rather, Adidas was blessed to be chosen by Beyonce. On ESPN’s The Jump on Thursday, ESPN writer Nick DePaula reported that Beyoncé […]

Join Our Text Club To Get The Latest Music, Entertainment, Contests And Breaking News On Your Phone. Text BALTIMORE to 24042 to join! Beyonce is now a proud member of the Adidas family. The sportswear brand, which also has a partnership with Kanye West, will work with the singer to create both performance and lifestyle products. […]

Prairie View A&M University and adidas announced today a new multi-year partnership in which the Portland, Ore., based company will be the official athletic footwear, apparel and accessory brand of the Panthers. “We are thrilled to officially announce our exciting partnership with adidas,” said PVAMU Vice President / Director of Athletics Ashley Robinson. “Since its […]

Drake and Jordan Brand have been quite the pair since the two became united in 2013. But according to multiple sources, Drizzy Drake could be exiting his deal due to a desire for more creative control. Since the partnership began five years ago, Drake and Jordan Brand has released a steady stream of OVO inspired Jordan sneakers […]

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Are these $35K shoes giving her look enough bang for the buck?

On a day after the Boston Marathon took place, Adidas sent out a mass e-mail to their ‘Adidas Running’ subscribers that had the subject line reading: “Congrats, you survived the Boston Marathon!” The purpose of their e-mail was a way to kickoff their new gear line and to encourage their customers to share pics of […]

Pharrell highlighted the MHA Nation, a group of Native Americans, in his latest collaboration.

With the recent addition of huge stars like basketball player James Harden and rapper Kanye West, the three stripes' latest signee is NFL star Tim Tebow.

Someone leaked James Harden’s new first signature shoes for Adidas on Tuesday and reaction was swift and unkind. The alledged shoe, called the “Adidas Harden 1” or “Triple Black” colorway, might be released in December but this shoe is getting the same treatment as Stephen Curry’s “Curry 2 Lows” on twitter: James Harden’s signature shoes […]

Just when you though Kanye West couldn't get any more influential in streetwear fashion, he steps up his game with the introduction of adidas + KANYE WEST.