Beyonce is now a proud member of the Adidas family.
The sportswear brand, which also has a partnership with Kanye West, will work with the singer to create both performance and lifestyle products. They’ll also help Bey relaunch her Ivy Park athleisure brand.
This move is part of Adidas’ latest push to attract more female customers. No word on the financial details of the deal.
“Adidas has had tremendous success in pushing creative boundaries,” Beyonce said in a statement. “We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Laverne Cox Is Melaninated Perfection In Beyoncé’s New Campaign For Ivy Park
1. Laverne Cox for Ivy ParkSource: 1 of 9
2. Souffrant Ralph for Ivy ParkSource: 2 of 9
3. Karen McDonald for Ivy ParkSource: 3 of 9
Beyonce Partnering with Adidas for Ivy Park Relaunch was originally published on 92q.com