CLOSE
Leave a comment

Join Our Text Club To Get The Latest Music, Entertainment, Contests And Breaking News On Your Phone. Text BALTIMORE to 24042 to join!

2015 Budweiser Made in America Festival - Day 1

Source: Kevin Mazur / Getty

Beyonce is now a proud member of the Adidas family.

The sportswear brand, which also has a partnership with Kanye West, will work with the singer to create both performance and lifestyle products. They’ll also help Bey relaunch her Ivy Park athleisure brand.

Beyonce's Ivy Park Collection Goes On Sale At Topshop

Source: Stuart C. Wilson / Getty

This move is part of Adidas’ latest push to attract more female customers. No word on the financial details of the deal.

“Adidas has had tremendous success in pushing creative boundaries,” Beyonce said in a statement. “We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

Source: Reuters

See Also: Beyonce Reportedly Working On New Music, Netflix Special

See Also: Someone Leaked A Photo Of Jay Z and Beyonce’s Kids!

Beyonce Partnering with Adidas for Ivy Park Relaunch was originally published on 92q.com

comments – add yours
×