“I’m on a mission to make barbecue ribs the official food of America,” Wilfork says in his video for Kingsford’s campaign. Wilfork talks about how “people know I like to dance when I cook my ribs” and shows us his different dances in his overalls cutoffs, boots and a red cap that says “ribs” on it and his barbecued ribs too.
That’s right, Kingsford made it official because they filed a government petition to make ribs the national food. Kingsford believes that the “traditional, slow-cooked barbecue ribs” are the choice for grilling. BBQ Ribs are something that can be the food that bring people together… sharing a slab.
“We love burgers and dogs, but barbecue ribs are special. They gather people together like nothing else. We think it’s high time to recognize these slow smoked slabs of goodness as our official national food,” said Matt Gregory, GM of Kingsford. “As people gather around the girl this Memorial Day, we hope they’ll be inspired to sing our petition and honor this centerpiece of barbecue, America’s one true cuisine.”
Wilfork ends his video with saying, “Join me, Vince Wilfork and Kingsford on our mission to make Barbecue ribs the official American food. Show your support for slow smoked barbecue ribs by signing our petition.”