Expect to see bedding (shams, comforters, pillows, etc.) in a variety of luxe-feeling woven jacquard, poly satin and faux silk fabrics, along with European-inspired prints, feminine pin-tucked detailing, metallic thread, diamond quilt stitching, and bohemian patchwork accents, the company reveals.
Intense colors and fashion-forward details like studs, sequins, mirrors, and rivets will also reinforce the House of Deréon and Deréon aesthetic, as will the appearance of their accent agu and fleur-de-lis logos.
“Both Beyoncé and I are huge fans of home furnishings and try to stay on top of this ever-changing market,”
Tina Knowles, the company’s founder and creative director, said in a press statement.
“As someone who has also realized many interior-design projects, I am so excited to expand our House of Deréon and Deréon brands in this category.
The thought that we would have something to do in brightening up someone’s home, especially bedrooms, is truly wonderful.”
And it’s not just bedrooms that will get the Beyoncé treatment. A later line will include bath accessories and towels as well as table linens.
The collections will be available at major department and specialty stores, and will range from $149.99 to $199.99 for House of Deréon and $49.99 to $99.99 for Deréon.