The clothing team of Livie & Luca decided to team up with Changing the Face of Beauty, “a nonprofit corporation that is committed to equal representation of people with disabilities in advertising and medical worldwide.”
Changing the Face of Beauty will be achieved through partnerships with both private and commercial retailers, penetrating the creative and business world by: Marketing Material, Educational Programs, Convention Presence and Program Support.
Cora who is a part of the new campaign called #ImGoingBackToSchoolToo that “seeks visibly for young people with disabilities. Roughly 13% of kids that are going back to school have a disability” is herself considered disabled. Cora is a four-year-old child who has Down Syndrome. Cora is now going to be featured in a footwear ad for Livie & Luca’s Fall 2014 back-to-school ads.
Katie Driscoll, the president and found of Changing the Face of Beauty, ells BuzzFeed Life, “People living with a disability make up the largest minority in the world yet the least represented in the general media and advertising.”
Cora looks like she really enjoyed her photoshoot, a natural… she will be doing more work for them in their spring/summer 2016 catalog.
“We want any child to able to see our ads and see a reflection of themselves,” Allison Charvat, marketing and communications manager for Livie & Luca said. “All children should feel seen and be celebrated.”
Allison also said, “What’s been most inspiring is hearing from people who are overjoyed at seeing their child, family member, or friend in Cora and all the other models that are the face of this campaign. What can we say? Just doing the Lord’s work.”
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