On Tuesday, McDonald’s launched a clothing and lifestyle line in Sweden.
It’s really a Big Mac line… Their products are going to be thermals, raincoats, rain boots, doggy wear, wallpaper and bedding sheets. Imagine snuggling up to a Big Mac pillow.
For now, the Big Mac shop is only available in Sweden, but the good thing is, the profits will benefit the Ronald McDonald House Charities.
The Big Mac collection is part of the “imlovinit24” marketing campaign. This is the campaign that launches “Moments of Joy in 24 cities in 24 countries on March 24”.
This will include a “giant coffee-cup-shaped ball pit in Sydney and a free Ne-Yo concert in Los Angeles.”
The Ne-Yo concert is the only function that is being held here in the United States for the McDonald’s 24.
Check out the clothing line and the other countries that McDonald’s is holding their 24 campaign in.
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