In 2011, Sunco was the first retailer to “embrace” the growler.
In Buffalo, NY, the gas station was the first to start a “Craft beer exchange”.
The latest thing is the growler and they’re going up in local gas stations and convenience stores. The growler is 64-ounces of beer for adults.
“About 35 states allow retailers to sell the refillable, half-gallon glass jugs known as growlers, according to the Brewers Association, a national trade group, and several states, including Florida, Iowa and Missouri are considering laws to allow the practice..”
“It’s definitely becoming more popular,” said Paul Gatza, director of the Brewers Association, a national industry group. “The American public wants to be able to control their experience. They want to be able to take their beer home and pour as much or little as they want.”
In New York and South Carolina fill growlers in 65 convenience stores. Each growler has six to eight beers in it for $8 to $20 per half gallon. Customers can bring their emptied growler or purchase one for $4.
Imagine being trained to fill and seal…
In the Pacific-Northwest, “The Growler Guys” have already opened 10 franchises. The original location was in Bend, Oregon and now has more than 30 beers on tap.
Dave Ropte said, “There’s a reason gas stations and grocery stores want to do it. They can buy a keg a heck of a lot cheaper than they can buy bottles so they can make a lot more money selling growlers.”
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