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Clothing store, Urban Outfitters was forced by the UK’s Advertising Standards Authority (ASA) to remove a photo of a model with a “thigh gap” from its website on the basis that the image is “irresponsible and harmful”.


The image showed a model with a significant gap between her thighs, posing in a pair of “polka dot mesh briefs”.

The ASA imposed the ban after a complaint from an unnamed source.

The ASA regulates misleading, harmful or offensive advertisements – said “The complainant, who believed that the model in the picture was unhealthily thin, challenged whether the ad was irresponsible and harmful.

In response to the complaint, Urban Outfitters replaced the image with this one: