Both Justin Timberlake and Diddy are getting ready to go full throttle on their new tequila brands. Diddy, of course has had major success with Ciroc Vodka over the past few years, and now has decided to try his hand in the tequila business. He has formed a 50/50 joint venture with Diageo and purchasing DeLeon tequila, which is currently sold in 18 states. Justin Timberlake on the other hand, has partnered with Suaza Liquors which is owned by Beam Inc. the largest distributor in the U.S. the tequila will be called Suaza 901, after his roots from Tennesse. Both have huge influence, but who will have more success with their tequila, because hip hop culture is easier to influence than pop, my money is on Diddy. Vote below and let us know!
