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HIPHOPWIRED  “Cole said competing with Yeezy for the hard earned cash of fans on Tuesday, June 18 was a matter of not becoming an afterthought a week later. “I’m not going to sit [here]… I worked too hard to come a week later after Kanye West drops an amazing album,” Cole told Billboard‘s The Juice blog. “It’d be like, ‘Oh and J.Cole dropped too, a week later.’ Nah. I’m going to go see him on that date. He’s the greatest. So it’s like, I’m a competitor by nature so it was instant, it wasn’t even a thought.”