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Over the weekend, Eminem used perhaps the most unconventional method possible to announced his plans to release his eighth studio album in 2013. The announcement, of sorts, came in the form a of a snap back hat styled to commemorate the recent success of the Detroit Tigers and was debuted on Eminem’s official online store.

 

Despite the Tigers getting washed, the hat is affectionately titled the Eminem Baseball Tribute Champ Hat and features the Tigers’ home and away color way. The hat’s features minor differences, including a backwards E in Old English font and an inscription with the years Em dropped each of his solo albums on the side panel.

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