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The Sam Villa E-T.C. Light Professional Ionic Dryer is the new sleek blow dryer from the Sam Villa line. The powerful but quiet hair tool offers three heat settings and 2 speed settings. With an Ergonomic handle for all-day comfort, this dryer allows you to make sure your tresses get the attention they deserve from root to tip.

The E-T.C. Light has a built-in ceramic/tourmaline ion generation which creates shine while eliminating static and frizz resulting in a truly smoothing style.

The E-T.C. Light includes:

  • 2 concentrator nozzles
  • 1 deep bowl diffuser
  • Cool shot button
  • 3 heat settings and 2 speed settings
  • Ergonomic handle
  • Professional 10 foot cord length
  • Removable filter twists to unlock for easy cleaning

You can learn more about the E-T.C. Light and other Sam Villa Products along with other tips and tricks at

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The New Way To Blow Dry Your Hair  was originally published on