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Ashton Kutcher is catching some heat for his portrayal of made up Bollywood producer, Raj, for a new Popchips commercial.  It parodies a dating-service ad and Raj is one of the four characters Kutcher portrays that are looking for love.

The ad itself isn’t getting much love from Internet detractors, who are criticizing the brown makeup and stereotypical behavior he displays in the spot.

Check out the video below.

Popchips claims that the ad campaign wasn’t intended to offend.

“The new Popchips worldwide dating video and ad campaign featuring four characters was created to provoke a few laughs and was never intended to stereotype or offend anyone,” the company said in a statement provided to TheWrap. “At Popchips we embrace all types of shapes, flavors and colors, and appreciate all snackers, no matter their race or ethnicity. We hope people can enjoy this in the spirit it was intended.”

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