Just days before Whitney Houston’s untimely death, Ray J was starting his book tour for his newly released relationship book, DEATH OF THE CHEATING MAN: What Every Woman Must Know About Men Who Stray.
Ten years ago when renowned lifestyle guru, celebrity branding expert and business mogul Maxwell Billieon was bound by cheating in his relationships—because no mentors or role models had ever taught him how to function differently with women—he had an epiphany. Driven by an overwhelming desire to stop cheating, he set out on a life-changing journey to undo decades of destructive behaviors. With no experts or instructors to advise him, Billieon quickly realized he would have to draft his own operating manual for learning how not to cheat. Through insightful observations and copious note-taking, he accomplished this and in the end, created an accessible and foolproof blueprint for avoiding the pitfalls of cheating. Because of his personal success, Billieon decided to share his findings with others in an attempt to teach both men and women the truth about male cheating and to give women the information and skills needed to get and keep faithful men.
Now, in DEATH OF THE CHEATING MAN: What Every Woman Must Know About Men Who Stray (Simon & Schuster/Atria/Strebor Books; February 2012; $24.00) Billieon—with celebrity personality and multi-platinum artist Ray J serving as a fascinating case study—reveals the hidden truth about unfaithful men and exposes why he believes deceitfulness is the primary cause of the demise of the American family. As Billieon outlines, step-by-step, what women need to know about how and why men manipulate their emotions, coauthor Ray J applies Billieon’s tenets to transform his own life from that of a reckless and indifferent playboy to a man capable of a committed and loving relationship. In a forthright, no-holds-bar style that is reminiscent of Act Like a Lady, Think Like a Man, Billieon examines male cheating from a global perspective and reveals why powerful men such as John F. Kennedy, Tiger Woods and Arnold Schwarzenegger achieve incredible milestones in extraordinary ways but can’t manage to avoid the temptations of cheating. He also teaches women: