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Here are the official new Dereon photos featured in Lucky Magazine’s August 2010 Issue.

We showed you the first ad yesterday: Beyonce Brings “Sasha Fierce” Back In Dereon Ad [PHOTO]

But Beyonce turns up the heat in these. She takes center stage, in a blonde wig, tons of tattoos, and lots of leather.

Beyonce May Not Be Mentioned In Jay-Z’s Autobiography

Beyonce Launches Another New Fragrance