2003 NBA All-Star Weekend - Reebok and Jay-Z to Launch the 'S. Carter Collection by Rbk'

Source: Theo Wargo / Getty


In 2003, JAY-Z and Reebok partnered for the first artist-sneaker endorsement since Run DMC and Michael Jackson’s respective deals without adidas and LA Gear.

Since Jay’s move, Kanye West, Drake, Big Sean, Pusha T, Macklemore, Lil’ Wayne, Tyler the Creator and Wiz Khalifa have all followed suit.

Business, Man: JAY-Z’s Most Creative Business Moves  was originally published on globalgrind.com

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