Bernard and Bryan Theriot grew up poor, but were motivated to rise above it all. Bernard worked hard to put himself through University and succeed in business, while his brother Bryan, also known as the rapper Tow Down, parlayed his musical and songwriting talents into a record deal with a major label.
It was the late 1990’s. The music business was still in its halcyon days, and Tow Down was riding high, with a hit song and mounting support from his label. Bernard quit his job in finance and dedicated himself to managing his brother’s career full time.
They collected large advances, and built a state of the art studio in their hometown of Houston, Texas, in which they recorded and produced music for local Houston area artists as well as for Tow Down. Life was pretty good.
When the music industry crashed in the mid-aughts, they continued to press on independently, but slowly went broke as recording software became consumer-driven and the golden age of the recording studio came to a screeching halt. Without the funds to reinvest in updated gear, and not having the courage to admit defeat or reimagine their business plan, they turned to the marijuana trade to sustain the illusion, and did it on a grand scale. Holding on to the last shred of their pride, they tried hard to maintain an image of success and prosperity, but what was fueling their dream was a federal crime that eventually caught up with them.
When they were arrested, their grow-op was valued at over four million dollars. Both Bernard and Bryan were facing a potential forty-year sentence, but were lucky enough to get a second shot at life. Check out their story below!
Here’s Tow Down’s new single “I Use To Know”!
Since the Theriot brothers got out of jail they have rechanneled their energies, building a legacy of strength and support so that others might learn from their missteps. Their public speaking and outreach work with Houston area schools aims to teach students about the consequences of making bad decisions, while illustrating how easy it is to change the course of a young life forever, destroying potential and leaving a trail of broken hearts along the way. By sharing their experience, they hope to lead by example, providing anecdotal scenarios that will resonate with a wide audience, and offering mentorship to youth who may be at risk of falling into the same behavior.
Click Here to help the Theriot Brothers sponsor kids to get them on the right path.