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Kendrick Lamar‘s partnership with Reebok just got more inspiring.

After breaking barriers with his first Reebok collab, which aimed to lessen the tension between Crips and Bloods in his hometown of Compton, California, K.Dot has another fresh pair of kicks on the way.

This time around, the Nabil Elderkin-directed clip shows Kendrick, 29, roaming the streets with his song “untitled 07 | levitate” serving as background music. Kendrick also explains what classic means to him and his rap beginnings at age 13.

Kendrick Lamar Reebok

As he reminisces on seeing all of his classmates rocking Reebok Classics, he also begins to freestyle during the photo shoot.

I freestyle over everything / Give me instrumentals, I bet I make bells ring,” he raps while wearing a pair of the “Perfect Split” Reebok Classics. Kendrick first teamed up with Reebok in 2014 and the partnership has been growing ever since.

Watch the video, which was captured on vintage video equipment, up top.



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Kendrick Lamar Spits Freestyle & Opens Up About His Rap Beginnings In New Reebok Ad  was originally published on