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Noah “40” Shebib has finally pulled back the OVO Sound curtain and revealed how he cultivates Drake‘s unique sound.

The Toronto-born producer credits the isolation of his city for his ability to prepare for proverbial war without being in the spotlight. Produced by Native Instruments, the mini documentary explains how Shebib creates his lo-fi sound that backs Drake, often referred to as “underwater” beats.

Shebib’s words of wisdom are poignant for aspiring producers who aren’t afraid of trying something new. He recalls the old guard telling him not to carve out parts of beats for the artists to showcase their abilities. Of course, it’s become many Drake fans’ favorite aspect, as all of his lyrics can clearly be understood.

“Simplicity with authenticity at the same time is so difficult. But simple usually translates to real,” says Shebib on his music-making process.

Watch “40” geek out in his state of the art studio above.

Noah “40” Shebib Unveils His State Of The Art Studio & Talks Producing For Drake  was originally published on