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Rihanna And The Clara Lionel Foundation Host 2nd Annual Diamond Ball - Arrivals

Rihanna has a lot of titles and accolades attached to her name. Now, the Bajan beauty can add “most marketable celebrity in America” to her list.

A new study released by The NPD Group sought to discover the brand preferences of fans in order to help marketers identify the stars that are most likely to elicit positive engagement from consumers. Rihanna scored a 367, which makes her three times stronger an endorser for brands than the average A-list celebrity.

Beyoncé came in second, followed by Ne-Yo and Usher, who were tied for third.

Caitlyn Jenner is back with an all new season of I Am Cait.

Last year, Caitlyn went from world-renowned Olympian to the most famous transwoman ever. In season 2 of the hit E! series, she continues her journey, and this time she’s way more comfortable in her own skin.

I Am Cait returns for Season 2 in March. Check out the trailer above.

Leonardo DiCaprio winning a Golden Globe on Sunday was one of the most talked about moments of the show. But aside from his win, DiCaprio went viral for his reaction after Lady Gaga bumped into his chair.

Leo told ITV’s This Morning, “We were laughing about that afterwards. I actually had no idea who was passing me or what was going on, but that was a funny little bit that went around.”

He added, “It’s amazing what goes viral these days, I guess I’m of a different generation now. I have no idea where this stuff comes from or how it’s even captured!”

Luckily, Leo and Gaga were great sports about the situation. The two even watched the clip after and joked about it with Gaga’s fiance Taylor Kinney.

Fuller House is giving fans another glimpse at the upcoming Netflix series. In the first trailer, none of the cast members were visible, but you could hear familiar voices entering the famous Tanner home.

In the newest teaser, the whole family, including Danny (Bob Saget), Uncle Jesse (John Stamos) and Aunt Becky (Lori Loughlin) (minus Michelle) can be seen moving in.

Fuller House premieres on Feb. 26. Check out the new teaser above.

Paramount Pictures released the new trailer for 10 Cloverfield Lane, a new film from J.J. Abrams.

The post-apocalyptic thriller stars John Goodman, Mary Elizabeth Winstead, and John Gallagher, Jr., and revolves around a woman who wakes up in a cellar where she’s being kept by a stranger.

10 Cloverfield Lane hits theaters March 11th. Check out the eerie trailer above.

Zoolander 2 is making its way to theaters next month and the film’s star, Derek Zoolander (Ben Stiller) is doing his endorsement rounds.

After the release of the hilarious trailer, which shows the model in a sexy fragrance commercial parody, a slew of new marketing products hit the web, including faux perfume ads featuring Zoolander and Hansel.

Zoolander 2 hits theaters Feb. 12th.

SOURCE: HypebeastUs Magazine, People, Hollywood Reporter | PHOTO CREDIT: Youtube, Getty, Instagram 

What’s Happening In Hip-Pop: Rihanna Named Most Marketable Celeb In America, Leonardo DiCaprio Reacts To Going Viral, & More  was originally published on

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