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Kanye West likes to be controvercial In the latter years, Kanye West has made it his business to become the American Pop culture tycoon he is today. And a book called Kanye West Superstar is supposed to tell the story of just how the phenomena that is Yeezus came to be. Kanye West is the self-proclaimed Steve Jobs of the Internet, downtown, fashion and culture. He doesn’t just produce critically acclaimed rap albums, he has ideas for water bottle design and architecture. He tried to design a leather jogging pant, but European fashion designers won’t allow him to be great, because he doesn’t have the necessary connections. Kanye West Superstar is the story of how Kanye West became such an important person to himself and also to America.