Nike’s build-up for its long-awaited “Marty McFly shoe,” the Nike Air Mag, continues with YouTube clips from Back to the Future stars Michael J. Fox and Christopher Lloyd.
The 2-minute-plus ad shows Saturday Night Live‘s Bill Hader as a shoe salesman showing off the Air Mag to Oklahoma City Thunder star Kevin Durant, who drops a few lines from the original movie. Then Lloyd, a.k.a. “Doc” Emmett Brown, bursts in and asks if the shoes “power lace.”
“Not till 2015,” he’s told. “This is 2015!” says Lloyd/Brown, who is then told it’s 2011 and realizes that his time machine has malfunctioned. Lloyd’s Delorian then disappears in the parking lot.
