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Liya Kebede is the new “face” of L’Oreal Paris. Last month, she was named ambassador of the cosmetics company. So why’d they choose the 30-year-old Ethiopian supermodel?

“Liya is a very strong, inspiring, and courageous woman, with an extremely refined and enchanting beauty. Her generous commitment to the cause of women’s wellbeing is also remarkable,” said Cyril Chapuy, Global Brand President of L’Oreal Paris.

Liya is a mother of two, and Goodwill Ambassador that focuses her efforts on maternal, newborn and child health. She also launched her own sustainable clothing line, Lemlem, which aims to support the trade of local artisans in Africa.

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