Tourism officials in Serbia are hoping the seventh installment of their annual culinary competition will catch the attention of tourists across the globe. According to the UK’s “Orange” news, organizers of the Testicle Cooking World Championship in Ozrem are hoping to attract a lot of new faces to this year’s festivities. Organizer Ivo Mokovich remarks, quote, “The importance of a recognizable brand to sell a region cannot be underestimated — look at how many people go to Scotland because of the whiskey or how many people know Switzerland because of their cheese and chocolate.” The Testicle Cooking World Championship begins on August 27th and runs through the 29th. Mokovich says this year’s competition will promote imagination adding, quote, “we have allowed the entrants to submit dishes using any kind of testicles that they want — large or small – and we’re looking forward to seeing what the expert Serbian testicle cooks come up with.”
