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WOTS… One of our FAVORITE rap groups, De La Soul, is heading to “The Big Ten Conference”!

Yes you read correctly… word is, the trio will be a part of a public service announcement campaign that will be launching THIS weekend… the “BIG TEN SOUNDTRACK”!!!

According to…

“The PSA’s, which were created by Chicago-based Team Works Media, will air on CBS Sports, ESPN, ESPN2, ESPNU and The Big Ten Network, starting on December 12th”

– Nolan Strong,

If we are correct… the songs selected for the PSA’s will center around a certain theme. In the case of De La Soul, their PSA will be entitled “The Magic Number” (if you’re a TRUE fan what is it!??)

Clips of players draining 3’s… wearing the #3 … and performing extraordinary plays will be shown as the De La track is played

Another artist(s) who is involved in this weekend’s campaign is Public Enemy. Their song selected for the PSA’s will be “Give It Up.”

Hip Hop meets the Big Ten… (as if it hasn’t met before)

Make sure to tune in this Saturday on CBS during the Kentucky vs Indiana game to check out the PSA debuts