Entertainment News

Employees and fans of the makeup retail powerhouse have taken to Twitter to react to this news.

Happy National Lipstick Day. With every day having its own set of deals (we’re looking at you chicken wing day), today is a big day for the cosmetics industry as National Lipstick Day offers plenty of freebies in stores all over the country. The biggest one? MAC Cosmetics is offering FREE lipstick. No purchase is […]


#ActiveCosmetics keeps you selflie-ready on the treadmill.

If you want MAJOR highlight, you should be using highlighter drops.

Here at HelloBeautiful, we make regular trips to one of our favorite stores ever, the makeup candy shop that is Sephora (ok, I’m literally salivating…

It is believed that Sephora had locked accounts under Asian-sounding surnames to try and prevent the re-selling of coveted items (think Urban Decay's Naked eyeshadow palette) for bulk sales.