These three musical heavy hitters are the new faces of MAC cosmetics.

The latest contouring trend will ruin all of your white t-shirts.

With so few beauty products crafted specifically for Black women on the market, it’s always tough when one of our own is in trouble. In light of the recent controversy surrounding Black Opal‘s decision to extend their brand’s complexion reach, another cosmetics line designed for women of color, Fashion Fair, is slowly disappearing from department stores, despite […]

These looks might be a bit much for the office, but they're perfect for spicing it up once in a while when you're in the mood to experiment!

After years of being marginalized by the professional makeup artists–and the fashion industry at large–Sudanese model Nykhor Paul let the Internet know how she really feels. When it’s your job to have a fully stocked makeup kit, there is no excuse for any makeup artist to ask their darker customers to bring in their own […]

Before you celebrate finding an insane deal online on your favorite MAC lipstick or Urban Decay palette, make sure it’s not just a load of…

Thanks to Instagram, it’s universal knowledge that makeup techniques have transformative powers. From contouring to highlighting, today’s makeup trends not only enhance your natural beauty,…

Here at HelloBeautiful, we make regular trips to one of our favorite stores ever, the makeup candy shop that is Sephora (ok, I’m literally salivating…

Spring is coming and with it, an entire new arsenal of makeup looks tailor-made for the season. As the temperature warms up and the days…