Delicia Taylor claims she was left bald after using L’Oreal’s SoftSheen-Carson Optimum Alma Legend No-Mix, No-Lye Relaxer, TMZ writes.

The plaintiffs are seeking $5 million in damages with one woman claiming she was forced to wear a wig after applying Optimum Amla Legend No-Mix, No-Lye Relaxer.

Hair is big business in Africa, and global brands are definitely starting to take notice. Despite limited financial resources, Reuters reports that Africans are spending an…

It seems as though the Queen Bey has created a buzz everywhere this year! She performed at the Pepsi Halftime show in February, covered periodicals like Shape Magazine and just extended her Mrs Carter World Tour! Yup, our hometown hero will be back on the Toyota Center’s stage on December 10th (to be exact). BUT…if […]


L’Oreal has just debuted a new commercial for the brand’s Infallible 24 hour lip color featuring Beyoncé and her single, “Standing On The Sun.” Bey looks phenomenal in simple white against a myriad of colorful shades of summer available from L’Oreal. Watch as Mrs. Carter shows off two of her most gorgeous assets–her lips–as she applies a very […]

Beyonce and L’Oreal are surely teasing us with all their promos. Here, she is representing the month of August in L’Oreal Paris 2011 calendar. And below, she stars in the cosmetic giants’ latest commercial for their Feria hair color line. See more of her L’Oreal work by clicking the links: Beyonce’s New L’Oreal Lipstick “Colour […]

Beyonce appears in L’Oreal Paris’s latest commercial. The 2011 “Happy New Year” ad boasts a long list of the cosmetics giant’s spokespeople. In it, you’ll see actresses Freida Pinto (Slumdog Millionaire), Evangeline Lilly (“Lost”), Rachel Weisz (The Mummy), Diane Kruger (Troy) and Jane Fonda, as well as supermodels Claudia Schiffer, Milla Jovovich and Laeticia Casta […]

Beyonce’s newest set of ads for L’Oreal have been released. This time around, she’s showing off her signature red “Colour Riche” lipstick. Though the 74 shades come in everything from bold to nude, Bey’s signature look is No.315. Before this, she was posing in the “Infallible” lip colors. Beyonce Is “Infallible” In New L’Oreal Commercial […]

Beyonce says she loves her new commercial because it's so "real." Okay, Bey, we get it. You're just like the rest of us.