August 25 marked the 14th anniversary of R&B singer Aaliyah’s untimely death. In an effort to continuously honor the late singer, Aaliyah’s family has developed…

Rihanna can put us in check real quick, but she can melt our hearts in the same moment. The 27-year-old Bajan beauty’s dedicated fans have…

Diddy is taking his relationship with Cassie to the next level, but it’s not what you think. His latest ad for his Sean John fragrance,…

Artist/producer Pharrell Williams can’t be stopped right now. After making every artist in the game tuck their whole summers in, Pharrell is getting into the…

  Not even a full 24 hours after Diddy launched his own music channel revolt, it gets announced that the music mogul will be creating…

Beyonce has to be one of the most admired and desired women in the world. With albums that continuously soar to the top of the…

Khloe Kardashian and Lamar Odom have joined forces to create a fragrance for both men and women. This news comes soon after the announcement that the married couple also scored a reality show of their own. “He’s always wanted a unisex fragrance!,” Khloe recently told E! online about her NBA player hubby. “It took a […]

Lady Gaga is joining the long list of celebrities who have created their own signature fragrance. From Beyonce and Rihanna to Halle and Kim Kardashian, we can take our pick. But we have a feeling Lady Gaga’s won’t be flying off the shelves. According to Fashionista.com, Gaga is requesting that her scent smell like two […]

Behind-the-scenes footage and photos of Beyonce creating her “Heat Rush” perfume have surfaced. You can see her, along with her mother Tina, smelling different scents until she finds one that suits her. We’ve got her final “Heat Rush” ad, as well. Heat Rush will be hitting stores in February of 2011 and is aimed to […]

News

It’s a deal that’s been months in the making, but Rihanna is now officially Hollywood’s newest perfumer with the launch of her debut signature scent, Reb’l Fleur. “My grandmother in Barbados used to call me her Rebel Flower,” the singer tells PEOPLE of what inspired the fragrance’s name. And while the name might be the […]

Beyonce is gearing up for her second signature fragrance, due out next year. Heat Rush will be hitting stores in February of 2011 and is aimed to be a more “everyday fragrance” rather than an overtly sexy scent like her first perfume Heat. Coty Fragrance’s senior vice president Steve Mormoris told WWD, “It is our […]

Jordin Sparks is releasing a fragrance next week called “Because of You.” Sparks concocted a fruity floriental perfume that consists of notes of clementine, white imperial currant and orange blossom; a heart of nectarine, sharry baby orchid and coral charm peony, and a drydown of sheer musks, vanilla bean, Baltic amber and blond woods. “When […]