Oftentimes, back-to-school shopping is considered boring and overdone. SNIPES USA, a leading global sneaker and streetwear retailer, and actor/comedian Druski are here to change everyone’s mind. The comedy powerhouse just dropped “Style is in Session.” In all honesty, it’s the campaign that we didn’t know we needed.
In the new campaign, Druski plays literally every school authority figure we’ve ever seen – the power-hungry principal who calls your parents to the office for inside style intel, that one gym teacher who takes dodgeball way too seriously, and the hall monitor who definitely peaked in high school. The chaos is unmatched as the twist is that he’s actually putting kids in detention for NOT shopping at SNIPES.
“I enjoyed working with SNIPES on this campaign,” Druski said. “It was a collaborative approach on the creative where they gave me the freedom to interject personalities from my world into the content, which helped to organically connect the two spaces. It was entertaining to play various school characters while highlighting SNIPES in a fresh way. I look forward to continued work with SNIPES as they’ve shown they are authentic and true to the culture.”
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In the spirit of collaboration, Druski didn’t come alone. He brought his 22 million followers AND the whole crew along including Navv Greene as the cafeteria monitor who’s definitely seen some things; The Ugliest Rapper Alive playing the rebellious student (obviously); Chris Too Smoove dropping style commentary that hits differently; and Lou Young running detention like it’s his personal kingdom. This isn’t just a collab – it’s a whole comedy universe taking over your school. The campaign goes beyond viral videos though as SNIPES is planning exclusive community events, special deals, and real meet-and-greets throughout the back-to-school season. “Druski has an authentic connection with the SNIPES customer, who is social-first and expects entertaining content from the brands they follow,” says Kelley Walton, SNIPES USA CMO. “He is the ideal partner to showcase how SNIPES helps customers ‘get fresh’ for back-to-school, something everyone can relate to. This campaign also underscores SNIPES’ deep commitment to the community, which we will demonstrate during the back-to-school season with several initiatives, including a community event at Druski’s alma mater, South Gwinnett High School in metro Atlanta.”Whether you need kicks, backpacks, or just want to see Druski roast some fictional high schoolers, SNIPES has you covered. Because looking good shouldn’t be complicated – or expensive. Check out “Day One,” the first content installment of “Style in Session” below. “Final Bell” will be released in the coming weeks, encouraging fans to stay fresh during the first-day-of-school fit check and throughout the entire year.
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