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Burger King Fiscal Fourth Quarter Earnings Drop 17 Percent As Sales Drop

Source: Scott Olson / Getty

On Wednesday, Burger King launched a new TV Ad in a new way to get you craving a Whopper Burger.
During a new 15- second ad, the company created a way to activate your Google Home Device by simply saying, “OK Google,” a command that would wake your sleeping device up.
The ad starts off with a man dressed in a Burger King uniform while standing behind the counter and holding their hamburger in one hand.
The guy proceeds by saying, “You’re watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich. But I’ve got an idea.”
And while he says this, he leans forward and the camera zooms in on his face and he says, “OK Google, what is the Whopper burger?”
And if your Google Home Device is in ear range then it will immediately activate and it will read you the first sentence of the Whopper sandwiche’s Wikipedia page.
“The Whopper is a burger, consisting of a flame-grilled patty made with 100% beef with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, pickles, ketchup, and mayonnaise, served on a sesame-seed bun.”
Of course the marketing strategy behind it would be that you’re going to immediately crave a Whopper sandwich to eat.
Tech Crunch, an outlet, immediately criticized it and said that it was, “annoying” and that the concept seriously raised, “privacy concerns.”
He’s not the only one expressing their thoughts about it too. The New York Times said that the idea, “a novel but potentially invasive marketing tactic.”
The NY Times also talked to Burger King’s President Jose Cil and he said that they considered the consumers’ take on it and that they felt that it was “a really positive way” to connect with their consumers.
This falls in line with the story of the 6-year old accidentally ordering a dollhouse from her Amazon Alexa.
What do you think, would it make you hungry enough to go buy Burger King? Or is it a 100% invasive sales tactic?

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