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Finished Pink Building

via DoubleDimond Public Relations

(HOUSTON) — If you’ve driven to or from The Woodlands on the North Freeway lately, you may have noticed a change in one of the businesses along the way.

MainStreet America’s building is now pink.

The new color is the brainchild of business owner Barbara Feigin, who is also a breast cancer survivor. She was diagnosed with invasive ductal carcinoma breast cancer in November 2013 following a routine mammogram.

There is no history of breast cancer in Feigin’s family, so she didn’t even consider herself at risk for the disease.

She underwent surgery and radiation treatments and today is cancer-free. She believes part of the reason for her positive outcome is due to the mammogram and early detection.

Feigin got the idea to paint the building pink as a way of raising awareness about breast cancer.

“What I want to do is to inspire women to be aware of breast cancer because I do believe early detection does save lives as it did in my case by having a mammogram,” she said. “I’m on a mission to get women to go and get their mammograms and what better reminder than a huge pink building on I-45 where tens of thousands of cars pass everyday in hopes someone driving by will look at it and go — ‘I need to schedule my mammogram.’”

The project took eight crews of painters, scaffolding, power lifts and construction lighting to fully turn the building  pink in time for October and Breast Cancer Awareness Month.

There’s also an eight-foot Honor Wall inside the building that honors survivors and non-survivors of the disease. It’s part of  MainStreet America’s first-ever #PinkStreet campaign.

You can take a selfie in front of the building and post it t0 their Facebook page with the hastag #PinkStreet, and MainStreet America will donate a dollar to the Susan G. Komen Foundation.

If a celebrity does it, they will donate $1,000. On the weekend of Oct. 18-19, if you wear pink, your admission to MainStreet America is free.

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Houston Building Painted Pink For Breast Cancer Awareness Month  was originally published on