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Ben & Jerry’s Ice Cream just announced their support of the #BlackLivesMatter movement in an essay on their website.

Black lives matter. They matter because they are children, brothers, sisters, mothers, and fathers. They matter because the injustices they face steal from all of us — white people and people of color alike. They steal our very humanity,” the essay begins. Adding, “It’s been hard to watch the list of unarmed Black Americans killed by law enforcement officers grow longer and longer. We understand that numerous Black Americans and white Americans have profoundly different experiences and outcomes with law enforcement and the criminal justice system. That’s why it’s become clear to us at Ben & Jerry’s that we have a moral obligation to take a stand now for justice and for Black lives.”

Of course, Twitter couldn’t help but celebrate their wokeness by creating the hashtag #BenAndJerrysNewFlavor.


SOURCE: Ben&Jerry’s | PHOTO: Getty

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