My Black Is Beautiful (MBIB), an African-American community-building platform created by Procter & Gamble (P&G), celebrates 10 successful years of initiating and sustaining a broad dialogue around black beauty at Essence Festival in New Orleans. As the Official Sponsor of the Beauty and Style Expo within Essence Fest, MBIB galvanized thousands of African-American women and […]

Giving young black girls positive reflections of themselves is a must because it improves their chances of growing into their fullest potential—regardless of how it ruffles the feathers of those who lack a fundamental understanding in the intersecting inequalities for marginalized people.


For close to three years now, global powerhouse Procter & Gamble, has achieved huge success with their “My Black is Beautiful” campaign. They have not only made strides with African American females, but also with their recruitment of minority candidates. Currently, 21 percent of P&G’s global workforce consists of minorities.