The mercado or marketplace is an integral part of Hispanic heritage. It is where culture and commerce unite, as the Hispanic community comes together to support local businesses, artists and entertainers.

97.9 The Box will celebrate Hispanic Heritage month by highlighting this rich tradition of the ‘Mercado’ and showcasing Hispanic owned businesses, artisans and creatives in the Houston area.

Tune in every week as Jessica Jeanz of Good Morning H-Town and GMan from A G & A Pimp sit down and talk with those within the Hispanic community putting in work!

We are also giving 2 Hispanic businesses the opportunity to win $3,000 in digital advertising. All they have to do is upload a picture and name of their business below for a chance to win.

Presented T-Mobile, Lift Fund and HEB Mi Tienda

If you’re a small business owner in Harris County and lost business due to the COVID pandemic, you may qualify for funds ranging from $5,000 to $25,000. Find out if you qualify at

We pride ourselves in creating delicious product exclusively under the Mi Tienda by H-E-B brand. You don’t need to wait for the holidays to eat delicious tamales, they’re available year-round at your local H-E-B.